Insanely simple should be required reading for any boss with a byzantine organisation and a shrinking business. To steve jobs, simplicity wasnt just a design principle. Insanely simple reveals the secret of steve jobss success with such clarity, even we nongeniuses can make use of it. May 05, 2019 when you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people start there. Heres one reason you should read ken segalls new book. In insanely simple, youll be a fly on the wall inside a conference room with steve jobs, and on the receiving end of his midnight phone calls. The obsession with simplicity is what separates apple from other technology companies. This book, by one of apples adagency creatives, explores the companys steve jobsdriven philosophy of keeping things simple. Insanely simple, new book on apple, makes its ibookstore. Segall, a former apple advertising guy, has written insanely simple, an amusing and revealing book about the companys extraordinary leader, steve jobs, and the guiding principle that. Insanely simple talks about the business strategy of keeping. Pdf insanely simple ebooks includes pdf, epub and kindle. The obsession that drives apples success by ken segall. Ken segall is the author of the new york times bestseller insanely simple.
His obsession with simplicity was visible not just in apples products. Apr 26, 2012 ken segall worked closely with steve jobs as ad agency creative director for next and apple. Segalls book has the trappings of a management guide, with each chapter explaining a part of apples philosophy. Ken segalls first book, insanely simple, was based on observations gained from 12 years working as steve jobs advertising agency creative director, first with next and then with apple. Insanely simple reveals the secret of steve jobs s success with such clarity, even we nongeniuses can make use of it. Insanely simple talks about the business strategy of keeping things simple. Focusing on ten core principles, it explains how steve used simplicity as a competitive weapon, besting companies who had far bigger resources to draw upon. Ken segalls first book, insanely simple, was based on observations gained from twelve years working as steve jobss advertising agency creative director, first with next and then with apple. A selfproclaimed technology enthusiast, segall worked closely with steve jobs as his ad agency creative director for 12 years spanning next and apple. Everyday low prices and free delivery on eligible orders. The obsession that drives apples success by ken segall book. Maybe its a little early in the book to be quite so simple. As the person who was part of the team who came up with the famous think different tv advertisement and putting the letter i behind all apple products, ken segall organizes steve job. Insanely simple is his insiders view of jobs world.
Youll understand how his obsession with simplicity. Read insanely simple the obsession that drives apples success by ken segall available from rakuten kobo. In the main, these books choose a schema though which to explain the world, tell some anecdotes that can be interpreted with it, and do it. He saw firsthand that jobs looked at everything through the lens of simplicity. Insanely simple simplicity isnt just a design principle at appleits a value that permeates every level of the organization. Positioning complexity as the villain of success, segall focuses on the importance of simplicity. Insanely simple to steve jobs, simplicity was a religion. The obsession that drives apples success 3 by segall, ken isbn. Ken segall played a key role in apples resurrection, helping to. Its by crushing the forces of complexity that the company remains on its stellar trajectory. Ken segall, the author of this book invented the imac name and stood by it although steve wanted macman even steve was wrong at times and he was the coauthor of the think different campaign. Ken segall has literally captured lightning in a bottle.
Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see whats most essentialand therefore most important. How smart leaders defeat complexity segall, ken on. Ken segall worked closely with steve jobs as ad agency creative director for next and apple. How smart leaders defeat complexity and millions of other books are available for instant access. The world has never seen a success story quite like apple s. As creative director, ken segall played a key role in apples resurrection, helping to create such critical campaigns as think different and naming the imac.
Insanely simple reads as a vibrant, narrative modern business book. Its what helped apple recover from near death in 1997 to become the most valuable company on earth in 2012. Ken segall s first book, insanely simple, was based on observations gained from 12 years working as steve jobs advertising agency creative director, first with next and then with apple. Its a story of great vision, design, engineering and marketing. Working with steve jobs as ad agency creative director for twelve years spanning next and apple, he led the team behind apples legendary think different campaign, and set apple down the i. That is hard to achieve, it takes more dedication than you can imagine. If that still seems too obvious, then youre well on your way to appre. The obsession that drives apples success by ken segall there are many ways to describe apple. Ken segalls first book, insanely simple, was based on observations. The reader will learn about how steve jobs implemented this structure at apple and upheld it even in the face of critics. Ken segall is the author of the new book, think simplethe followup to his new york times bestseller, insanely simple. Working with steve jobs as ad agency creative director for twelve years spanning next and apple, he led the team behind apples legendary think different campaign, and set. Jun 04, 2012 as the person who was part of the team who came up with the famous think different tv advertisement and putting the letter i behind all apple products, ken segall organizes steve job.
Download for offline reading, highlight, bookmark or take notes while you read insanely simple. Working with steve jobs as his ad agency creative director for twelve years spanning next and apple, he led the team behind apples legendary think different campaign, and set apple down the iway by naming the imac. It was the stark contrast of apples ways that made segall appreciate the power of simplicityand inspired him to help others benefit from it. If ken segall was really a disciple of simplicity, this book would be 18 its published length. He was a member of the team that created apples legendary think different campaign, and hes responsible for that little i thats a part of apples most popular products. Simplicity isnt just a design principle at appleits a value that permeates every level of the organization. I took away from this book an appreciation of simplicity as was the authors intent. He was a member of the team that created apples legendary think different. Although segall fully discloses jobs wellknown tendency to steal ideas from competitors, this dubious characteristic doesnt stop the author from painting a broader portrait of jobs as a tiradeprone earthbound god ruling his apple kingdom with fear, while generously dispensing technological convenience to the grateful masses. Steve jobs saved apple when he triumphantly returned to the helm in 1997. Just simpe moment while we sign you in to your goodreads account. Its very quickly apparent that segall liked and admired jobs, and is entirely able to justify any apparently poor behaviour on jobs part. Simplicity isnt just a design principle at appleits a. Insanely simple by ken segall penguin books australia.
As ad agency creative director, ken segall played a key role in apples resurrection. Buy the book at your local waterstones bookshop or. Insanely simple is based on my 12 years experience working with steve jobs as his ad agency creative director, spanning next and apple. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solution steve jobs 2006 newsweek interview.
The obsession that drives apples success ebook written by ken segall. The obsession that drives apples success 8601234587286. The obsession that drives apples success by ken segall, another nottobemissed download for your collection of ebooks on apple. The author hones in on apples inner processes to show us how we can apply simplicity to our work and why complexity can hinder a companys development. Insanely simple by ken segall audio book of the week. It reveals the ten elements of simplicity that have driven apples success which you can use to propel your own organisation. Apr 30, 20 insanely simple reveals the secret of steve jobss success with such clarity, even we nongeniuses can make use of it. One of the points made in the book was that keep things high quality but simple. Given the option, any sane person will choose the simple path over one thats more complicated. Now he explains why simplicity is the secret of apples success in insanely simple. It just debuted on the ibookstore, offering a fascinating inside look at apples secret weapon and also their corporate religion. Insanely simple, new book on apple, makes its ibookstore debut. Insanely simple by ken segall overdrive rakuten overdrive. Facing bankruptcy in 1997, apple became the worlds most valuable company just 14 years later.
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